Bloated Churches Aren’t Necessarily Healthy Churches
Bloated churches aren’t necessarily healthy churches. This is especially true since we live in an extremely consumeristic culture, and churches are closing all the time. Transfer growth is very common, but it’s not exactly a mark of health.[1] The reality is “the churches that are growing are picking up people from churches that aren’t growing, not from conversion growth.”[2]
This is the case for most of the biggest and brightest churches in America.[3] In fact, “Studies show only 3-5% of American churches are growing primarily through conversion growth. The remaining growth is mostly transfer growth.”[4]
This has been happening for decades. Bigger churches are getting bigger, and smaller churches are getting smaller. It’s part of the great evangelical recession. It’s what happens in times of decline. “In the same way book stores consolidated when Amazon and online book sales emerged, or General Motors consolidated after the Great Recession, getting rid of Pontiac, Hummer, Saturn, and other divisions to focus on its remaining brands.”[5]
Church bloat is a consolidation of resources. Similar to what happens during a siege. It is a “game of attrition.” Mega churches have a type of efficiency that results from consolidated resources. They can have fewer pastors per attendee, can repeat church services, and livestream at other campuses. Higher-paying pastoral positions can be supplemented with lower-paying positions. Mega churches have found a way to get the “most bang for their buck.”
The bloating is not mainly a positive trend. It’s actually a sign or symptom of some negative trends in America. Christian Smith lays out some of those in his book, Why Religion Went Obsolete. The bloating is a sign of the times. Thus, the growth or decline of a church is not necessarily the direct result of local leadership. It could rather be due to trends beyond the control of leadership.[6]
What are some of the potential downsides to church bloat? In the past, I’ve shared about the potential and common problems with mega church. If church bloat continues, then those accompanying problems are very likely to increase. Here are a few: superstar pastor culture,[7] reduced pastoral care, fewer connections and community, and a consumeristic mentality.[8] Also, consolidation of resources and growth in the size of one church is not necessarily growth in the Church (That is, the Kingdom of God). This is certainly the case if the church is growing primarily through transfer growth.[9]
How Do You Avoid Church Bloat?
The treatment suggested for human bloating is avoiding the consumption of gas-producing foods. It’s similar for the church. We stop church bloat by stopping consumerism.
When the emphasis is on serving inside the church building it leads to bloat. Service inside the building leads to a sedentary lifestyle instead of service in the local community where it’s most needed. The church body must exercise the muscles of evangelism and service or be atrophied.[10]
The church has always been called to serve and do things like watch kids. But the New Testament never hints that it should primarily take place in a church building. Quite the opposite actually. The church is to be light in darkness, which entails the church being involved in the world, not closeted away from it.
It should also be noted that when someone’s belly is bloated, they feel full, but there’s not a lot of substance or health inside. It’s similar in some churches. Things look full and may even look healthy, but it’s just bloat. People are in the seats, but disciples aren’t in the streets.
As has been wisely said, “More people doesn’t always mean more disciples” and “Showing up isn’t growing up.” Healthy churches make disciples who make disciples. The goal is four generations of disciple-makers (2 Tim. 2:2). The goal is disciples who make disciples. The goal is not church bloat. Church bloat looks full, but full is not healthy.
Notes
[1] Competing with the church down the street is not exactly making a big dent in the ledger of heaven and may be a distraction from hell.
[2] Carey Nieuwhof, “5 Disruptive Church Trends that will Rule 2025.”
[3] “Even when a church is on a list like Outreach’s Fastest Growing or Largest Church list, a deeper drill down shows that a lot of growth is simply transfer growth” (Carey Nieuwhof, “5 Disruptive Church Trends that will Rule 2025”).
[4] Ibid.
[5] Ibid.
[6] Of course, this is not to say that leadership plays no role. It is very important. But, to take an example to demonstrate my point, churches that were set up well for livestream pre-COVID-19 had a growth advantage over those who did not.
[7] Mega churches can easily become a breeding ground for toxic leadership and a lack of accountability.
[8] What if church bloat is a symptom of pandering to people’s insatiable pursuit of pleasure in the form of convenience and lack of need for relational commitment? What if popularity and church bloat could potentially be a symptom of something sinister? What if the growth is not through healthy, real-life, and whole-life apprenticeship to Jesus but something else? What if the pull is not discipleship but the offloading of duty? Instead of drawing near to God, and He will draw near to us (James 4:8), we have convenient worship experiences. Instead of bringing up our kids in the instruction of the Lord, we have a youth group. Instead of practicing the one another passages, we have the occasional handshake or community group on our terms when it’s convenient. Instead of evangelism, we have invitation. Instead of Kingdom growth, we have church bloat.
[9] It should also be pointed out that our evangelistic strategy is very expensive. In the USA, we spend roughly $1.5 million on church functions per baptism of one new convert (David B. Barrett and Todd M. Johnson, World Christian Trends AD 30-AD 2200, 520-29). Notice, this is a convert, not a discipled and faithful follower of Jesus. Part of the reason for such expense per baptism is most American churches have a “come and see” model instead of a “go and tell” model.
[10] A bloated church ironically can lead to a cachectic church.
*Photo by Kate Tweedy
Quotes and Takeaways from Christian Smith’s Book, Why Religion Went Obsolete
Christian Smith’s book, Why Religion Went Obsolete, is a sobering wake-up call. We would be wise to consider his well-researched work. And wake up to reality and make adjustments to meet the challenges ahead as best we can.
Smith[1] contends that a profound and multifaceted cultural shift has made traditional American religion increasingly irrelevant and unattractive. He argues that “Religion has not merely declined; it has become culturally obsolete.”[2] The irrelevance of religion is different than just decline or secularization. Instead, Smith basically summarizes the problem this way: “The vibes are off.”[3]
The cultural air we breathe essentially contains pollutants that subtly shape people. It makes them not care about or have time or attention for religion. We may not like it, but we can’t change reality by ignoring it. But it’s not just the surrounding culture that is at fault for the decline. The church itself is liable. One of Christian Smith’s chapter titles is fittingly, “Religious Self-Destructions.”
Many Christian leaders don’t realize the extent of what’s going on. Or they would rather stay the course, doing more of the same. Yet, if we continue on this course, we will get more of the same but with increasingly less successful results. If Christian leaders don’t make the necessary changes, they will burn up and burn out. They will think the answer is more—more of everything and better everything. But that’s not the answer. If we understand the problem incorrectly, we will not be able to come up with the correct solution, and we will be weary and discouraged.
Imagine someone buys a brand-new electric car. But when it starts acting up, they open the hood and start looking for the carburetor. They look around for spark plugs and try to change the oil. They’re frustrated because they don’t know what to do, and nothing looks familiar. But they just keep trying to do the same old thing.
What’s the problem? They’re treating an electric car like it’s a gas-powered one. Same idea on the outside—four wheels, steering wheel, gets you from point A to B—but a completely different system under the hood. We assume what worked before will work again, without realizing the “engine” has changed. We can’t keep using gas tools on electric systems.
We aren’t in Christendom anymore. Christians are speaking a dying language. Church buildings and institutions are increasingly seen as out of touch. Increasingly, America resembles Europe and the culture of Rome at the time of the early church.
What’s the solution?[4] Christian Smith suggests getting down to the core. What are Jesus’ followers trying to do and why? What are the essential core traditions, identities, and missions—without which we would not exist—versus cultural positions that may seem non-negotiable but are actually liabilities? We can’t scramble to just try to keep the status quo intact. A whole new paradigm is needed.[5]
10 Quotes from Why Religion Went Obsolete
“Traditional religion has been losing ground among Americans, especially younger ones, no matter how you measure it: affiliation, practices, beliefs, identities, number of congregations, and confidence in religious organizations have all been declining” (p. 34).
“American religion’s demise has not been due to its farfetched belief contents—as most atheists and some secularization theorists would have it—but because of its own fossilized cultural forms that it was unable to shake. Religion in the Millennial zeitgeist felt alien and disconnected from what mattered in life—in short, badly culturally mismatched. The vibes were off” (p. 338).
“Church closings overtook new church plantings in the latter 2010s.18 In 2014, an estimated 4,000 new Protestant churches were planted, while 3,700 closed that year, resulting in a net gain of 300. In 2019, before COVID-19 spread in the United States, about 3,000 Protestant churches were started but 4,500 closed, resulting in a net loss of 1,500 in one year” (p. 32).
“In 2000, the median number of attendees at a worship service was 137 people. By 2020, that number was reduced to 65—a 52% loss in size in 20 years” (p. 32-33).
“In the mid-1980s, more than two-thirds of Americans believed that clergy had high or very high moral standards. By 2021, however, those ratings were cut by more than half, from 67% in 1985 to 32% in 2023. The ratings by younger Americans, ages 18-34, fell even more sharply, from a high of 70% in 1985 to a mere 22% in 2021” (p. 35).
“Most Americans see religion as a non-essential—an option, a supplement, a life accessory from which someone may or may not benefit” (p. 47).[6]
“The decline of traditional American religion is a massive social change, the kind that doesn’t happen often, and it can be difficult to wrap one’s head around how such a massive change can occur” (p. 60).
“In brief, one key takeaway about the Millennial zeitgeist is this: through immense, tectonic shifts in global and national sociocultural orders, the terrain on which religion and secularism have long contended as binary rivals has undergone upheaval and reconfiguration. New players have gained in numbers and influence. The cultural landscape has become more complex and, for religion, more challenging than before. Understanding the big picture adequately requires recognizing the larger significance of this rise of spirituality and occulture” (p. 335).[7]
“Not all Americans pay attention to these denominational culture wars. But those who do quickly learn that these religious groups are not simply collections of believers who share similar creeds and convictions. They are bureaucratic institutions-an immediate red flag for those who distrust organizations-with complex administrative structures” (p. 269).
Many “believe religious institutions are at best superfluous and at worst dangerous” (p. 347).[8]
Notes
[1] Christian Smith is the William R. Kenan Jr. Professor of Sociology and founding director of the Center for the Study of Religion and Society at the University of Notre Dame.
[2] Christian Smith, Why Religion Went Obsolete: The Demise of Traditional Faith in America, 2. “The decline of traditional American religion is a massive social change, the kind that doesn’t happen often, and it can be difficult to wrap one’s head around how such a massive change can occur” (Ibid., 60).
[3] Smith, Why Religion Went Obsolete, 338. “The issues, rather, thrash around the semiconscious subjectivities of young people who rove about their lives with fine-tuned antennae sensing whether or not things give off the right ‘vibe.’ Does it ‘resonate?’ Does it give off ‘good energy?’ Life in this dimension is sorted out in realms of tacit, intuitive, instinctive knowledge and response–always informed by the background zeitgeist. Cultural mismatch meant that, for most younger Americans, traditional religion did not resonate, so they discarded it.” (Christian Smith, Why Religion Went Obsolete, 64)
[4] It has been wisely said, “Every system is perfectly designed to get the results it gets.” Perhaps part of the problem is the current “design” of the church.
[5] Christian Smith, Why Religion Went Obsolete, 372. Many do not understand the need for a new paradigm. “The denial is also present within many churches, as older believers pastors and laity alike-respond to the falling away of young people from faith with either flat denial of the seriousness of the problem or by resorting to failed strategies that at least feel familiar. A Southern Baptist pastor friend focused on evangelizing youth complained bitterly to me that the church’s state-level leadership was spending a fortune on programs that made sense in the 1980s, when those leaders were young, but that had no chance of working today. This allowed the leaders to believe that they were doing something to address the crisis of unbelief among the so-called Zoomers, when in fact these leaders were only propping up illusions of a glorious Christian past” (Rod Dreher, Living in Wonder: Finding Mystery and Meaning in a Secular Age, 101).
[6] If church is simply a “service” where we go and sit, then to a great extent, most people’s perception is true.
[7] See also, for example, Carl Trueman’s book, The Rise and Triumph of the Modern Self: Cultural Amnesia, Expressive Individualism, and the Road to Sexual Revolution.
[8] “Institutional religion compelled them to distance themselves from religion” (Ibid.). “One can subtract the institution and retain the essence of religion” (Ibid.).
The Solution for Church Decline is Not More of the Same
In his book Why Religion Went Obsolete, Christian Smith argues that a significant cultural shift has made traditional American religion increasingly irrelevant and unattractive. He argues that “Religion has not merely declined; it has become culturally obsolete.”[1] The irrelevance of religion is different than just decline or secularization.
The cultural air we unknowingly imbibe essentially contains pollutants that subtly shape people to not care about or have time or attention for religion. We may not like it but we can’t change reality by ignoring it. But it’s not just the surrounding culture that is at fault for the decline of church in the West. The church itself is liable. One of Smith’s chapter titles, “Religious Self-Destructions,” is spot-on.
Many Christian leaders don’t realize the extent of the problem or would rather stick to the same old ways. But if we keep doing the same thing, we’ll get the same results, but with less success. If Christian leaders don’t change course, they’ll burn out and become discouraged. They might think the answer is to do more of everything and make everything better, but that’s not the answer. If the problem is misunderstood we will not be able to come up with the correct solution.
Imagine someone buying a brand-new electric car. But when it starts acting up, they open the hood and start looking for the carburetor. They look around for spark plugs and try to change the oil. They’re frustrated because they don’t know what to do and nothing looks familiar. But they just keep trying to do the same old thing.
What’s the problem? They’re treating an electric car like it’s a gas-powered one. Same idea on the outside—four wheels, steering wheel, gets you from point A to B—but a completely different system under the hood. To fix it, they need a new kind of knowledge, a new toolset, and probably a whole new way of thinking.
Sometimes we try to fix new challenges in the church using recycled methodology. We assume what worked before will work again, without realizing the extent of change that has taken place and the challenges ahead.
We aren’t in Christendom anymore. Christians are speaking a dying language. Church buildings and institutions are increasingly seen as out of touch.
American religion’s demise has not been due to its farfetched belief contents—as most atheists and some secularization theorists would have it—but because of its own fossilized cultural forms that it was unable to shake. Religion in the Millennial zeitgeist felt alien and disconnected from what mattered in life—in short, badly culturally mismatched. The vibes were off.[2]
Christian Smith suggests getting down to the core. What are Jesus’ followers trying to do and why? What are the essential core traditions, identities, and missions—without which we would not exist—versus cultural positions that may seem non-negotiable but are actually liabilities? We can’t be satisfied with just trying to keep the status quo intact. A whole new paradigm is needed.[3]
The solution for church decline is not more of the same, and I don’t believe the solution is mega church either. I think the solution is Christians getting back to the simple center of Christ and Christ-formed communities without all the unnecessary clutter and cultural-Christian baggage.
(I plan to layout more of my thoughts in a few posts to follow)
Notes
[1] Christian Smith, Why Religion Went Obsolete, 2. “The decline of traditional American religion is a massive social change, the kind that doesn’t happen often, and it can be difficult to wrap one’s head around how such a massive change can occur.” (Smith, Why Religion Went Obsolete, 60) “In 2000, the median number of attendees at a worship service was 137 people. By 2020, that number was reduced to 65—a 52% loss in size in 20 years.” (Ibid., 32-33).
[2] Ibid., 338.
[3] Ibid., 372.
*Photo by Paul Volkmer
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