Why Consumerism Harms Church Discipleship

What if church were different? What if we disciple instead of entertain? I recently read this striking description of church: “Sunday services are essentially a bunch of people gathered to sing along with a worship cover band.”[1] But church was always meant to be much more than an entertaining sing-along.

Jesus talked about the cross yet we encourage and support consumerism. Jesus said, “If anyone would come after me, let him deny himself and take up his cross daily and follow me” (Lk. 9:23). What if the church growth method of coddling Christians is backfiring? Perhaps our emphasis on entertainment over discipleship is partially at fault for this startling statistic: “51% of Churchgoers Don’t Know of the Great Commission.”[2] Clearly, being a churchgoer is not the same as being an apprentice of Jesus.[3] 

It seems like at least many of the biggest and brightest churches across America are the most successful vendors of “religious goods and services.”[4] As Kenneth Woodward said, “Some of the least demanding churches are now in the greatest demand.”[5] Yet, as has often been said, “What you win them with, is what you win them to.” Of course, most churches will not be able to compete with the world when it comes to amazing entertaining experiences, but “even if we could produce cool church events, we would create a generation of Christian consumers who look to the church to entertain them.”[6] 

Plus, the church has what the world can never duplicate. We foolishly put the emphasis on the wrong thing if we put it on entertainment. America is drowning in entertainment. We are “amusing ourselves to death.”[7] We have the bread of life, if the world has butter, why are we offering more butter?! They need bread! They may not know it, but they’re desperately hungry for substance. 

Further, when we entertain and coddle Christians, is it any wonder why Christians don’t want to take up their crosses as Jesus commands? Dietrich Bonhoeffer, in The Cost of Discipleship, said, “When Jesus bids a man, He bids him come and die.” We, instead, offer entertainment and amusement. The church often tries to compete with what the world offers all the while Jesus is calling us to put to death what is earthly in us. I’m not saying all entertainment is wrong, but entertainment as a church growth model is problematic for discipleship.

Christ tells us to take up our cross but we’re often worried about our coffee. Jesus tells us to lay our life down but “the sermon didn’t really speak to me.” This mindset is problematic and prevalent. And it’s been bred in our churches in America. Alan Hirsh has said, 

Ninety percent or more of the people who attend our services are passive. In other words, they are consumptive. They are the passive recipients of the religious goods and services being delivered largely by professionals in a slick presentation and service. Just about everything we do in these somewhat standardized services and ‘box churches,’ we do in order to attract participants, and to do this we need to make the experience of church more convenient and comfortable. It is the ultimate religious version of one-stop shopping-hassle-free. But alas, all we are achieving by doing this is adding more fuel to the insatiable consumerist flame. I have come to the dreaded conclusion that we simply cannot consume our way into discipleship. Consumerism as it is experienced in the everyday and discipleship as it is intended in the scriptures are simply at odds with each other.[8]

We have so distorted the radical call of Jesus that the standard for Christian faithfulness has become somewhat frequent church attendance or checking out the church’s livestream. It is such the norm for pastors to pander to the middle classes’ desire for safety and security, comfort and convenience, that it’s hardly ever seen for what it is. It’s just the way it is, the way it’s always been. Pastors will run themselves ragged, be chewed up, and spit out, all the time catering to the church’s perceived “needs.” The pastor can feel good because he sacrificed himself—and probably his family—for the “good” of the church. But what if “good of the church,” is equal to “sufficiently coddled and entertained”? 

A major threat to the viability of Christianity in America is consumerism. Revelation warns Christians of the beast and Babylon. Perhaps American Christians are unaware that one of the evils of Babylon is its consumerism. Consumerism and following Christ are contradictory, they are positive and negative magnets, they repel each other.  Again, “We plainly cannot consume our way into discipleship.”[9] In part, because “The task of the church is not to make men and women happy; it is to make them holy.”[10]

Entertainers provide popcorn and reclining chairs. Coaches provide water to replenish sweat and bandages to stop bleeding. Fans sit in their seats and buy hot dogs. Players lay it all on the line on the field. When we entertain we make fans. When we coach we make players. Fans may not sweat and bleed from the stands but are often overweight and unhealthy.

When we overprotect and provide, we stunt growth. In this way, people and plants are both byproducts of their environments. Biosphere 2 was built in Arizona to test the possibility of creating an ecological system that would support plant and human life in outer space. Everything was thought of; everything was perfect—too perfect. The trees in Biosphere 2 appeared strong and healthy until they collapsed. 

The trees did not experience the stress of real life outside their perfectly designed environment. There was no wind, which resulted in a weaker cellular structure and roots that did not grow as deep. Perfectly curated environments hinder actual maturity. In the same way, an emphasis on entertainment is antithetical to an apprenticeship with Jesus. Curated comfortable environments can curb our conformity to Christ.

Notes

[1] Justin Sarachik, “Everybody Loves a Good Cover,” 48 in Common Good

[2] https://www.barna.com/research/half-churchgoers-not-heard-great-commission/

[3] Being a disciple of Jesus is much more than knowledge but what we believe is very important. When we look at the beliefs of “evangelical Christians” there is much reason for concern. The 2022 Ligoniers State of Theology found that 43% of evangelical Christians agree with this statement: “Jesus was a great teacher, but he was not God” and 56% agree with this statement: “God accepts the worship of all religions, including Christianity, Judaism, and Islam” (See https://thestateoftheology.com).  

[4] Alan Hirsch, The Forgotten Ways, 110.

[5] Charles Colson and Ellen Vaughn, Being the Body, 22.

[6] Tim Chester and Steve Timmis, Everyday Church: Gospel Communities on Mission, 49.

[7] See Neil Postman’s book with the same title: Amusing Ourselves to Death.

[8] Hirsch, The Forgotten Ways, 110.

[9] Hirsch, The Forgotten Ways, 45. 

[10] Colson and Vaughn, Being the Body, 26.