What if church were different and aimed at something different? What if something radically different is needed, and needed right now? What if God is calling us to multiply movements, not names and brands? What if it’s about Jesus, His Kingdom, and the lost people He is calling, and not about a denomination or third-order doctrinal matters?[1] What if we need to focus on micro-movements and not mega organizations?

In the 2004 Olympics, Matt Emmons was way out in front. He had nearly clinched gold in the fifty meter, three position rifle final. All he had to do was hit the target. He didn’t have to get a bullseye; he just had to hit the target—something he could seemingly do with his eyes closed. He took aim, pulled the trigger, and hit the target. The only thing was, it was the wrong target. 

He did not get gold that day. He didn’t get a metal. The only thing he got was disqualified. It’s possible to do a really good job, even the best job, and fail. If we aim at the wrong thing, we’re wrong even if we hit the target. 

What if we have been aiming at the wrong target? The Apostle Paul, referring to Christian ministry, says, “Let each one take care how he builds” (1 Cor. 3:10). We must be intentional and aim well. 

What if the modern church has often listened to business wisdom instead of biblical wisdom? What if we have built on a different foundation than the one the Bible commends to us? What if the church has cared too much about the esteem of man, and Christ and His word have fallen in our esteem? 

We easily prize and prioritize the wrong things. We listen to the wrong voices and value and build the wrong things. Jesus wants us to listen to Him, value the Kingdom, and be about the Kingdom. Several years ago Kent Hughes wrote Liberating Ministry from the Success Syndrome. He says true success in ministry is not measured by worldly metrics like numbers or popularity. The book emphasizes the importance of focusing on the spiritual well-being and transformation of individuals rather than solely chasing large congregations. 

What if we’ve been aiming at a good social media presence when what we need is actual presence? What we need is not pastors who look good, but who are good. What if we’ve unknowingly been capitulating to the culture and bought into a coy lie? 

What if “butts in seats” is not what we should be aiming for but feet on mission?  What if mega comfortable, convenient, and cool is the wrong target, so even if we hit it we’re liable to be disqualified? Again, we must “build with care” (1 Cor. 3:10). What if we’re building with straw and the End will disclose the futility of our efforts? (1 Cor. 3:12-13)

If disciples are what our Lord delights in, and disciples endure the Day, then that must be our aim. We must aim and build differently. Buildings and brands are not the goal; a band of radical Jesus followers is; that’s who turned the world upside down in the beginning (and without a budget).

Fruitfulness is faithful disciples. We must work like Jesus and Paul did. And we must create contexts most likely to produce faithful followers, not fans. 

What if we had deep instead of surface relationships, discipled instead of entertained, and emphasized the church body instead of the building? What if we were intergenerational instead of isolating, cared about character instead of charisma, and emphasized the ministry of people instead of “superpastors”? What if pastors deeply knew people, we were authentic instead of artificial, and simple instead of complex? 

What if churches were co-laborers instead of competitors? What if churches were closer to the biblical ideal and cared more about the Kingdom and less about their brand? What if the renown and reputation of Jesus was the all-consuming focus? What if we all said, “May Jesus increase, and I decrease?” What if pastors sought to “put themselves out of business”? 

What if the church sought to be the church, not just go to church? What if the church didn’t just care about orthodoxy but cared about orthopraxy, too? That is, what if people didn’t just know how to define love or find verses about it in the Bible, but radically loved all those they came in contact with. What if churches were appealing, not mainly because of their architecture, programming, and hipness, but because Jesus’ love radiated out of them‽ What if the world was turned upside-down—in the best of ways—not by moralism, music, and monologues from the stage, but people loving Jesus and other people in real life? 

My proposal for the church is: let’s be different. Let’s do these things. Let’s radically love Jesus and others and let the chips fall where they may. Everything else is stubble and dross. Brands will fade, buildings will burn, but souls and our Savior are forever. 

Notes

[1] Sadly, some people seem more anxious to convert people to their peculiarities, than to convert souls to Christ (Iain H. Murray, Pentecost Today?, 151).