Tag Archive | Church is not about brand

13 Concerns About the American Church

What if church were different?

As Nadya Williams has said, we shouldn’t be nostalgic and idealize the past. I agree. The early church had its problems and its cultural Christians.[1] Yet, as we see from the New Testament, we must always pursue healthy Christians and churches. Eventually, the church will be completely holy and without blemish (Eph. 5:27). But until then we work for its maturity and health. It’s not idealistic to work towards the ideal; it’s biblical. 

Here are 13 general concerns I have with the American Church:

  1. Consumerism and Entertainment Focus: The church growth model often prioritizes entertainment, convenience, and consumer satisfaction over discipleship, leading to superficial faith and anemic disciples.  
  2. Structural Weaknesses: The typical American church structure, with its emphasis on buildings, branding, and professional clergy, often weakens the church body and individual believers.
  3. Misplaced Priorities: Churches often aim for “butts in seats” rather than “feet on mission,” focusing on numerical growth and branding instead of authentic discipleship and Kingdom-building.  
  4. Isolation and Lack of Relationships: Many churches fail to foster deep, intergenerational relationships, contributing to loneliness and disconnection among members.
  5. Competition Among Churches: Churches often compete for attendees rather than collaborating to advance the Kingdom of God.
  6. Overemphasis on Buildings: The focus on church buildings and facilities can detract from investing in the church body and being on mission where we work, live, and play.
  7. Complexity Over Simplicity: The traditional church model is often too complex, making it difficult to replicate and hindering the rapid multiplication of disciples and churches.
  8. Artificiality Over Authenticity: Churches sometimes prioritize staged experiences and curated appearances over genuine, messy, real-life Christian community.
  9. SuperPastor Culture: The emphasis on charismatic leaders and professional clergy can overshadow the ministry of the church body and lead to pastoral burnout and scandals.
  10. Neglect of Shepherding: Pastors are often elevated as performers or managers rather than shepherds who deeply know and care for the flock.
  11. Fad-Driven Practices: Churches sometimes chase cultural relevance and trends at the expense of being historically and spiritually rooted.
  12. Charisma Over Character: The church often values charisma and influence over Christ-like character, leading to moral failures and scandals.
  13. Jesus as Savior, Not Lord: The church sometimes emphasizes Jesus as Savior without fully embracing His Lordship, resulting in a lack of obedience and whole-life allegiance. Discipleship is often about knowledge acquisition, not obedience.   

We need a radical reformation of the church, focusing on discipleship, authenticity, simplicity, and Kingdom collaboration rather than consumerism, competition, and superficial growth. 

What if church were different?

[1] See Nadya Williams, Cultural Christians in the Early Church: A Historical and Practical Introduction to Christians in the Greco-Roman World.

Redefining Church: From Building to Body

What if church were different?

What if church were different? What if we had a church body instead of a building? Paul says we—the people of the church—are “God’s building” (1 Cor. 3:9). Yet, we have communicated for a long time that “church” occurs on Sunday morning. This has resulted in various negative side effects.[1]

Church attendance has become the standard of faithfulness, if people occasionally give to the church or serve in the church they are a “super Christian.” When the building is communicated to be the church, the building receives the attention, time, and money, instead of the church body. The budgetary considerations of the church building can weigh more heavily on leadership than the personnel, relational, and spiritual needs of the church body. 

An example of how this has played out: Instead of Deacons caring for the tangible needs of the church—and the church having a “house to house” (Acts 5:42; 20:20) aspect, where people are known in their daily lives and needs—they have become custodians of the church building and grounds. Deacons equipped and needed to care for the church body, are working on the building. Thus, widows and single mothers are often left to struggle. 

The church in America communicates that you can come to the church and receive religious goods and services at a set time. Religious goods and services are mediated through a church building and professional clergy. God is accessed on Sunday. To receive what the church offers one must go to a church building and receive a message from an approved person on the stage.[2]

Churches often, unknowingly, communicate that church is a business, brand, and building; they advertise and sell their religious goods and services.

Look at any church website and what is advertised are worship services for us to enjoy, sermons for us to listen to, youth provision for our children, and perhaps a small group that can provide for other needs. We post pictures of our smart buildings, of our edgy youth work, and of well-designed sermon series; we invest time and money in brilliant branding and a hip visual identity. This all serves to reinforce the idea that our churches exist primarily as events for consumer Christians to attend.[3] 

What if we stopped seeing the church as a building and saw it as a body? Jesus and being the church are life, not an event. 

The church gathers to encourage one another and remember the good news of Jesus. The church is not the building, the church is not the service, and it’s not an hour and a half on a Sunday. The church gathers, yes. But the church is a body of people, people in relationship. People are the church Sunday through Saturday. The church gathers to remember and scatters to bless. “Church building” is a misnomer.

It’s interesting that many of the biggest revivals utilized different spaces than what has now been deemed church buildings. The Methodist circuit riders grew the Church by riding the circuit and going from house to house. The early church did not have buildings deemed “church,” instead, they knew they as the people were the church 24/7, Saturday through Sunday, not some “professional” pastor, not some slick church with programs that can almost compete with the secular market. But it’s not just an early church thing that can’t work now. Consider the house churches in China. Of course, I am not saying it’s bad for churches to gather in buildings and even buildings that are owned strictly for the purpose of the gathering of the church. But the building is not the body. And the building does not grow the body. The building, however, can be a great distraction from the body. 

Chuck Colson shares a story about a pastor in Washington DC. He led the church for years when suddenly, one night, he saw the church clearly for the very first time. “He was flying into Washington one day at dusk. At that time the approach path to Washington’s Reagan National Airport happened to pass directly over Fourth Presbyterian Church.” He “pressed his face against the window to catch a glimpse of the building from the air. But everything on the ground was shrouded in the shadows falling over the city as the sun set.”

He couldn’t see the church. He followed the Potomac River, then from a distance the White House and then the Capitol dome. But, as he stared out the window, he began to think about all the people of the church who worked in those offices and government buildings. Disciples he had equipped to live their faith. Then it hit him. “Of course! There it is!” he exclaimed. The church was there all the time. “The church wasn’t marked by a sanctuary or a steeple. The church was spread throughout Washington, in the homes and neighborhoods and offices below him, thousands of points of light illuminating the darkness.” 

“That is the way the church should look in the world today. The people of God—one body with many different parts spread throughout every arena of life, twenty-four hours a day, seven days a week.”[4] The church is not a building. The church is a body of people shining wherever they work, live, and play. Church, let’s be the body. And let’s not hide in a building. Let’s mix it up in the world, and be the salt Jesus has called us to be.

Notes

[1] “If the local church is understood as a building and not the people of God, then many ecclesiastical problems develop over time” (J. D. Payne, Apostolic Imagination: Recovering a Biblical Vision for the Church’s Mission Today).

[2] The modern American church, in this way, looks a lot like catholicism. People don’t go to church to receive communion, as has historically been the case for Catholics. They go to a church building to “experience God” through a “worship experience” meditated by “professionals” on the stage and the lights dimmed low. There is a special priestly class that does the ministry. The priesthood of all believers is functionally lost because church revolves around the building and church service. 

[3] Krish Kandiah, “Church Is a Family, Not an Event.”

[4] Colson and Vaughn, Being the Body, 307-8. “In His earthly ministry, Jesus was limited to one human body; now the Body of Christ is made up of millions and millions of human bodies stamped with His image” (Ibid., 306).

What if we were Colaborers instead of Competitors? 

What if church were different?

What if church were diffrent? What if we were colaborers instead of competitors? 

The reality is that Christians are not competitors; they are brothers and sisters in Christ. Jesus’ Kingdom is not divided. Although Jesus’ Kingdom is made up of people from Sierra and Senegal, Armenia and America, China and Chad, Portugal and Pakistan, Mexico and Malaysia (and many, many more), in Christ, we are all one.

We may not always feel like we’re together or unified; we may not always want to be together, but the reality is that we are. We are united and one in Christ Jesus (Eph. 4:4-7). Believers in Africa and America, Iraq and Iran, Canada and Cambodia, all have the one Spirit in them. Although we look, act, and think differently, we all have this in common: We are temples of the living God. More significant than our culture and country is that God lives in believers. 

All Christians have one Spirit and one Lord (Ephesians 4:5). This verse reminds me of marching in the army. As we marched together in a company of 200 soldiers, there was no distinction. No matter who you were or where you were from, there was no distinction. When our commander said, “Left,” we put our left foot down. When he said, “Right,” we put our right foot down.

We were very different, but we all had the same commander, so there was no distinction. It is the same for Christians, we all have “one Lord.” And we all march the same, to Jesus’ command.

Yet, “By nature, a consumer mentality creates a competitive market environment where each producer of goods and services tries to outdo the others. So churches end up competing for ‘customers,’ and the mutual cooperation of the Body is destroyed. That means we lose our unity—which is, in fact, our greatest, driving evangelistic witness that Jesus is who He claimed to be.”[1]

As comrades, we should not be competitors. Is Jesus’ Kingdom divided against itself? As Jesus said, “Every kingdom divided against itself is brought to desolation, and every city or house divided against itself will not stand” (Matt. 12:25). We must work against being competitors and consumers, we are, rather, Christ-followers, together marching to the beat of our Master’s drum. 

Jesus prayed that we would be one as He and the Father are one (Jn. 17:21), and He said that people will know that we are His disciples by our love for one another (Jn. 13:35). So, what message does it send when we value “our” building and brand over Jesus’ Kingdom? What message does it send when we single-handedly contradict Jesus’ prayer?

What if we were sold out for the Kingdom instead of the brand? Of course, we never outright say we put the church brand over the Kingdom, but it is nevertheless communicated in our particular structure and forms. Let’s be team Jesus, not team name-brand church.

The New Testament letters repeatedly model Kingdom collaboration. We see this in Paul’s appeals for support. Paul had many colaborers in the gospel. The Philippians, for example, partnered with Paul in gospel ministry (Phil. 4:15-17). The Kingdom is about Jesus the King, and all His people made up of every tribe, language, nation, and tongue. The Kingdom thus demands collaboration, not competition. There is no name brand, only the name of Jesus for whom every knee will bow. 

Notes

[1] Colson and Vaughn, Being the Body, 27.