Why Consumerism Harms Church Discipleship
What if church were different? What if we disciple instead of entertain? I recently read this striking description of church: “Sunday services are essentially a bunch of people gathered to sing along with a worship cover band.”[1] But church was always meant to be much more than an entertaining sing-along.
Jesus talked about the cross yet we encourage and support consumerism. Jesus said, “If anyone would come after me, let him deny himself and take up his cross daily and follow me” (Lk. 9:23). What if the church growth method of coddling Christians is backfiring? Perhaps our emphasis on entertainment over discipleship is partially at fault for this startling statistic: “51% of Churchgoers Don’t Know of the Great Commission.”[2] Clearly, being a churchgoer is not the same as being an apprentice of Jesus.[3]
It seems like at least many of the biggest and brightest churches across America are the most successful vendors of “religious goods and services.”[4] As Kenneth Woodward said, “Some of the least demanding churches are now in the greatest demand.”[5] Yet, as has often been said, “What you win them with, is what you win them to.” Of course, most churches will not be able to compete with the world when it comes to amazing entertaining experiences, but “even if we could produce cool church events, we would create a generation of Christian consumers who look to the church to entertain them.”[6]
Plus, the church has what the world can never duplicate. We foolishly put the emphasis on the wrong thing if we put it on entertainment. America is drowning in entertainment. We are “amusing ourselves to death.”[7] We have the bread of life, if the world has butter, why are we offering more butter?! They need bread! They may not know it, but they’re desperately hungry for substance.
Further, when we entertain and coddle Christians, is it any wonder why Christians don’t want to take up their crosses as Jesus commands? Dietrich Bonhoeffer, in The Cost of Discipleship, said, “When Jesus bids a man, He bids him come and die.” We, instead, offer entertainment and amusement. The church often tries to compete with what the world offers all the while Jesus is calling us to put to death what is earthly in us. I’m not saying all entertainment is wrong, but entertainment as a church growth model is problematic for discipleship.
Christ tells us to take up our cross but we’re often worried about our coffee. Jesus tells us to lay our life down but “the sermon didn’t really speak to me.” This mindset is problematic and prevalent. And it’s been bred in our churches in America. Alan Hirsh has said,
Ninety percent or more of the people who attend our services are passive. In other words, they are consumptive. They are the passive recipients of the religious goods and services being delivered largely by professionals in a slick presentation and service. Just about everything we do in these somewhat standardized services and ‘box churches,’ we do in order to attract participants, and to do this we need to make the experience of church more convenient and comfortable. It is the ultimate religious version of one-stop shopping-hassle-free. But alas, all we are achieving by doing this is adding more fuel to the insatiable consumerist flame. I have come to the dreaded conclusion that we simply cannot consume our way into discipleship. Consumerism as it is experienced in the everyday and discipleship as it is intended in the scriptures are simply at odds with each other.[8]
We have so distorted the radical call of Jesus that the standard for Christian faithfulness has become somewhat frequent church attendance or checking out the church’s livestream. It is such the norm for pastors to pander to the middle classes’ desire for safety and security, comfort and convenience, that it’s hardly ever seen for what it is. It’s just the way it is, the way it’s always been. Pastors will run themselves ragged, be chewed up, and spit out, all the time catering to the church’s perceived “needs.” The pastor can feel good because he sacrificed himself—and probably his family—for the “good” of the church. But what if “good of the church,” is equal to “sufficiently coddled and entertained”?
A major threat to the viability of Christianity in America is consumerism. Revelation warns Christians of the beast and Babylon. Perhaps American Christians are unaware that one of the evils of Babylon is its consumerism. Consumerism and following Christ are contradictory, they are positive and negative magnets, they repel each other. Again, “We plainly cannot consume our way into discipleship.”[9] In part, because “The task of the church is not to make men and women happy; it is to make them holy.”[10]
Entertainers provide popcorn and reclining chairs. Coaches provide water to replenish sweat and bandages to stop bleeding. Fans sit in their seats and buy hot dogs. Players lay it all on the line on the field. When we entertain we make fans. When we coach we make players. Fans may not sweat and bleed from the stands but are often overweight and unhealthy.
When we overprotect and provide, we stunt growth. In this way, people and plants are both byproducts of their environments. Biosphere 2 was built in Arizona to test the possibility of creating an ecological system that would support plant and human life in outer space. Everything was thought of; everything was perfect—too perfect. The trees in Biosphere 2 appeared strong and healthy until they collapsed.
The trees did not experience the stress of real life outside their perfectly designed environment. There was no wind, which resulted in a weaker cellular structure and roots that did not grow as deep. Perfectly curated environments hinder actual maturity. In the same way, an emphasis on entertainment is antithetical to an apprenticeship with Jesus. Curated comfortable environments can curb our conformity to Christ.
Notes
[1] Justin Sarachik, “Everybody Loves a Good Cover,” 48 in Common Good
[2] https://www.barna.com/research/half-churchgoers-not-heard-great-commission/
[3] Being a disciple of Jesus is much more than knowledge but what we believe is very important. When we look at the beliefs of “evangelical Christians” there is much reason for concern. The 2022 Ligoniers State of Theology found that 43% of evangelical Christians agree with this statement: “Jesus was a great teacher, but he was not God” and 56% agree with this statement: “God accepts the worship of all religions, including Christianity, Judaism, and Islam” (See https://thestateoftheology.com).
[4] Alan Hirsch, The Forgotten Ways, 110.
[5] Charles Colson and Ellen Vaughn, Being the Body, 22.
[6] Tim Chester and Steve Timmis, Everyday Church: Gospel Communities on Mission, 49.
[7] See Neil Postman’s book with the same title: Amusing Ourselves to Death.
[8] Hirsch, The Forgotten Ways, 110.
[9] Hirsch, The Forgotten Ways, 45.
[10] Colson and Vaughn, Being the Body, 26.
Alexa… Amen
We bowed our heads to pray and instead of saying, “God…” What came out was, “Alexa.”
We looked up from our prayer and kinda smirked, kinda laughed. But for me, there was a tear, a start of a separation. I wondered if something more profound and problematic was behind that slip.
We pray to our all-knowing, ever-present, appendage. We, at least, certainly rely daily on our Internet technology. Even our presence and personality is mediated through this ever-present medium. We rely on it for strokes to our ego and many rely on it for titillation.
Is the Internet a false god?
Look before you… Entertainment
There is something about physical harm and pain that reminds us to look before we… leap. Why? Because we leaped one too many times without looking and our brain has trained us not to do that again. That’s the way our brains work. And our brains work well. That is, at least, for a lot of things. However, our brains may work against us when it comes to others things.
We sit down and watch a cute, funny dog video on YouTube and that’s fine; no pain. Actually, we quite enjoy it. Our brains do not tell us: Look before you… watch. So, we don’t. We don’t consider what we watch or how often we watch because, after all, we like it.
Plus, entertainment is everything.[1] But, is it? Or, should it be? We would do well to consider this question as (likely) the most entertained people in all of history.[2]
What is “entertainment”? What does that word mean? It has been defined in this way: “the action of providing or being provided with amusement or enjoyment.” So, entertainment gives us pleasure, enjoyment, and diversion; especially by a performance of some kind. For instance, I was entertained at NitroCircus when Travis Pastrana did a double backflip on a dirt bike.
To quote someone from a different arena, it would have been fitting for Pastrana to scream out:
“Are you not entertained?! Are you not entertained?! Is this not why you are here?!”
There is a danger that people will die in entertaining us but is there also a danger for us as we are endlessly entertained?
Neil Postman wrote in 1985 about the danger of, as his book title says, Amusing Ourselves to Death, and that was before public internet, let alone social media and the smart phone. It is not an understatement to say that we are likely to amuse ourselves to death. There are serious health risks for us when all we care about is entertainment. There is the further danger that we’re not living and loving as we should. We’re liable to amuse ourselves until death, and never do anything worthwhile with the time we’ve been given.
Delights, Deceits, and Dangers of the Digital Age #1
Have you ever cooked a live frog?
You shouldn’t. But I’ve been told the trick is putting the frog into a pot of water at room temperature and then slowly turning up the heat until the frog is cooked. If you put the frog in when the water’s boiling it will jump out (This is an analogy. Please do not boil live frogs).
Change that is imperceptible effects us greatly. Even if we don’t realize it, perhaps especially because we don’t realize it.
It is very interesting and important to ask how we are being “cooked.” What impact is the digital age having on us?
Delights
First, I will not deny that the digital age has provided innumerable delights. I am not at all saying we should go back to the Stone Age or be Amish or something. I personally “like” Facebook and don’t mind Twitter. I like my iPhone even if it might be making me stupid.
We must, however, be aware that even if something is a delight it doesn’t mean we can consume it without thought. I find delight in ice cream but that does not mean that I consume it without discretion. Or, at least, I shouldn’t.
Deceits
Second, we can deceive ourselves into thinking we are connected with people and involved in community when we’re really just sitting on the toilet looking at what people are doing.
We can think that we’re smart, when it’s really just our smart phone. We are indiscriminately taught and sold a certain worldview and view of prospering by feeds, blogs, and tweets. Yet who articulates, let alone thinks about, the impact that Snapchat, Instagram, and our new phone appendage is having on us? Who checks their own pulse and asks if they are amusing their self to death?
Dangers
Third, there are obvious dangers in the deceits that we have covered above but there are also other dangers we should consider.
There is a danger in thinking FaceTime is equivalent to face time. Is it? Who’s asking? Who cares?
Are men and women (and boys and girls!) so shaped and familiar with pornography that actual real, human, face-to-face, relationships are becoming irrelevant? Are people asking this question? Do people care?
How is Snapchat, the limited characters of Twitter, and the funny sound bits all over the place shaping the way we think and concentrate? Is the new artform of memes impacting other more refined forms of art? Are people asking this question? Does anyone care?
I could go on and on with these types of questions. But I won’t. I’ve probably already exceeded the limits of our concentration!
There will be more to come. But perhaps I can start a much-needed conversation with all my fellow Snapchaters, tweeters, Instagrammers, and Facebook feeders that have a phone appendage like me.
Enter the Conversation
What thoughts do you have on the delights, deceits, and dangers of the digital age?
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