Bloated churches aren’t necessarily healthy churches. This is especially true since we live in an extremely consumeristic culture, and churches are closing all the time. Transfer growth is very common, but it’s not exactly a mark of health.[1] The reality is “the churches that are growing are picking up people from churches that aren’t growing, not from conversion growth.”[2]

This is the case for most of the biggest and brightest churches in America.[3] In fact, “Studies show only 3-5% of American churches are growing primarily through conversion growth. The remaining growth is mostly transfer growth.”[4]

This has been happening for decades. Bigger churches are getting bigger, and smaller churches are getting smaller. It’s part of the great evangelical recession. It’s what happens in times of decline. “In the same way book stores consolidated when Amazon and online book sales emerged, or General Motors consolidated after the Great Recession, getting rid of Pontiac, Hummer, Saturn, and other divisions to focus on its remaining brands.”[5]

Church bloat is a consolidation of resources. Similar to what happens during a siege. It is a “game of attrition.” Mega churches have a type of efficiency that results from consolidated resources. They can have fewer pastors per attendee, can repeat church services, and livestream at other campuses. Higher-paying pastoral positions can be supplemented with lower-paying positions. Mega churches have found a way to get the “most bang for their buck.” 

The bloating is not mainly a positive trend. It’s actually a sign or symptom of some negative trends in America. Christian Smith lays out some of those in his book, Why Religion Went Obsolete. The bloating is a sign of the times. Thus, the growth or decline of a church is not necessarily the direct result of local leadership. It could rather be due to trends beyond the control of leadership.[6]

What are some of the potential downsides to church bloat? In the past, I’ve shared about the potential and common problems with mega church. If church bloat continues, then those accompanying problems are very likely to increase. Here are a few: superstar pastor culture,[7] reduced pastoral care, fewer connections and community, and a consumeristic mentality.[8] Also, consolidation of resources and growth in the size of one church is not necessarily growth in the Church (That is, the Kingdom of God). This is certainly the case if the church is growing primarily through transfer growth.[9] 

How Do You Avoid Church Bloat?

The treatment suggested for human bloating is avoiding the consumption of gas-producing foods. It’s similar for the church. We stop church bloat by stopping consumerism. 

When the emphasis is on serving inside the church building it leads to bloat. Service inside the building leads to a sedentary lifestyle instead of service in the local community where it’s most needed. The church body must exercise the muscles of evangelism and service or be atrophied.[10]

The church has always been called to serve and do things like watch kids. But the New Testament never hints that it should primarily take place in a church building. Quite the opposite actually. The church is to be light in darkness, which entails the church being involved in the world, not closeted away from it.

It should also be noted that when someone’s belly is bloated, they feel full, but there’s not a lot of substance or health inside. It’s similar in some churches. Things look full and may even look healthy, but it’s just bloat. People are in the seats, but disciples aren’t in the streets. 

As has been wisely said, “More people doesn’t always mean more disciples” and “Showing up isn’t growing up.” Healthy churches make disciples who make disciples. The goal is four generations of disciple-makers (2 Tim. 2:2). The goal is disciples who make disciples. The goal is not church bloat. Church bloat looks full, but full is not healthy. 

Notes

[1] Competing with the church down the street is not exactly making a big dent in the ledger of heaven and may be a distraction from hell. 

[2] Carey Nieuwhof, “5 Disruptive Church Trends that will Rule 2025.”

[3] “Even when a church is on a list like Outreach’s Fastest Growing or Largest Church list, a deeper drill down shows that a lot of growth is simply transfer growth” (Carey Nieuwhof, “5 Disruptive Church Trends that will Rule 2025”). 

[4] Ibid.

[5] Ibid.

[6] Of course, this is not to say that leadership plays no role. It is very important. But, to take an example to demonstrate my point, churches that were set up well for livestream pre-COVID-19 had a growth advantage over those who did not.

[7] Mega churches can easily become a breeding ground for toxic leadership and a lack of accountability.

[8] What if church bloat is a symptom of pandering to people’s insatiable pursuit of pleasure in the form of convenience and lack of need for relational commitment? What if popularity and church bloat could potentially be a symptom of something sinister? What if the growth is not through healthy, real-life, and whole-life apprenticeship to Jesus but something else? What if the pull is not discipleship but the offloading of duty? Instead of drawing near to God, and He will draw near to us (James 4:8), we have convenient worship experiences. Instead of bringing up our kids in the instruction of the Lord, we have a youth group. Instead of practicing the one another passages, we have the occasional handshake or community group on our terms when it’s convenient. Instead of evangelism, we have invitation. Instead of Kingdom growth, we have church bloat.

[9] It should also be pointed out that our evangelistic strategy is very expensive. In the USA, we spend roughly $1.5 million on church functions per baptism of one new convert (David B. Barrett and Todd M. Johnson, World Christian Trends AD 30-AD 2200, 520-29). Notice, this is a convert, not a discipled and faithful follower of Jesus. Part of the reason for such expense per baptism is most American churches have a “come and see” model instead of a “go and tell” model.

[10] A bloated church ironically can lead to a cachectic church.

*Photo by Kate Tweedy